
How I Increased Demo Requests by 161% in 6 Months for a Restaurant Analytics Platform
This restaurant analytics SaaS had a conversion problem. Their traffic wasn't terrible, but demos were rare. They had content, but it wasn't working for them. Most of their blogs just sat there gathering dust without generating any leads. But in just 6 months, we were able to triple their demo requests and increase traffic by 31%. This is a great study in just how much difference a few small tweaks can make.
About the company:
Pipedrive is a CRM and marketing automation platform that helps over 100,000 sales teams and small businesses scale their sales and marketing activity. At the time of writing, customers have generated more than $85 billion using Pipedrive.
Industry
Sales Team

Our partnership with Grizzle has enabled us to hone our own quality assurance standards, as well as a process and writing guidelines that kept our high- production content engine running.
Nidhi Kataria
Head of Marketing, WorldFirst

39%
global revenue growth

4x
increase in traffic

33%
increase in user sign-ups
The Problem
The Solution
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Let’s talk about how we can build a content strategy that works for your business.
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