Our trusted partners
Who I am
Hi, I’m Ritika – the person behind yellow ink content studio.
I am a chai-fueled content strategist from India who’s spent the last 10+ years helping SaaS and FinTech brands turn content chaos into actual conversions. I have worked with teams at IBM, Canva, WorldFirst, Hygraph, Blueberry Markets, and more, building content systems that bring in real customers.
I started Yellow Ink after watching too many brands publish content that never ranked, never converted, and never supported sales. Either the strategy was missing, or the execution didn’t match the complexity of the product. I knew there was a better way.
What I bring to the table:
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Full stack content strategies designed to rank on Google, surface in AI Overviews (200+ keywords and counting), and drive paying customers.
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Sustainable inbound funnels that turn brands into industry authorities
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Scalable content assets your marketing, sales, and CS teams will actually use
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CRM- and GA4-powered content tracking to measure what actually moves the needle
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Brand messaging and style guides to keep every piece consistent and on-brand
Competitive analysis, voice definition, and long-term goal alignment baked into the strategy
Real, quantifiable results for our clients
300% Increase
in sign ups for a fintech client
228% Month
on month increase in LLM traffic for a B2B SaaS client
1600+ signups
From a single guide for a finance client
Key areas
Problems our clients face–that we can solve
Our content is not bringing in any new customers
You’re publishing blogs and resources, but none of it is driving meaningful traffic, conversions, or pipeline.
We don’t have the talent or the time to produce high-quality content
Your team is already stretched thin, and no one has the bandwidth to manage end-to-end content operations and create high-quality, high converting content consistently.
Our content isn’t ranking or showing up on Google search or LLMs
You’re investing in content, but competitors are outranking you on Google, and showing up in AI search while you’re invisible.
Our services
05. Content repurposing
06. Content audits and refreshes
04. Landing pages and web copy
01. Full-stack content strategy
02. Product-led content
03. Optimised for Google search, AI overviews & LLMs
From competitive research to SEO roadmaps, we build and own your entire content engine.
Educational, value-driven content that weaves your product into the buyer journey – without being pushy.
Content built to rank, surface in generative AI summaries, and stay relevant in evolving search environments.
Conversion-first messaging that’s tailored to your ICP, informed by positioning, and backed by copy best practices.
We maximise every asset by turning it into LinkedIn posts, email sequences, and sales content – so your team always has something to work with.
We identify what to delete, update, or repurpose – and make underperforming blogs earn their keep again.
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Discovery call
We start with a call to understand your challenges, goals, and the metrics that matter to your business.
Research
I review all your documents and build the essentials – personas, customer journeys, value props, USPs, topical clusters, keyword research, style guides, and SOPs.
Build the content strategy
We map out your 90-day strategy with clear priorities, content themes, and the plan for how each piece will drive traffic, conversions, and authority.
Produce and publish
I create high-quality content that matches your goals and messaging, and we publish on a consistent schedule.
Track performance
Each month, I track conversions, organic traffic, and LLM visibility, and share a simple report with insights (These reports are manually written by me after analyzing heaps of data. No AI-generated reports here)
Refresh and improve
We update and optimize content based on performance so your results continue to grow.
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99%
Client satisfaction!
100%
Product delivery
How it works
Our process makes it easier to press play
See our work in action
Case study 1
We started working with a FinTech brand when they were struggling to generate organic conversions. We built a content strategy aligned with their product offerings and main customer challenges, and created content that drove sign-ups and significantly improved organic growth across all stages of the funnel.
Results in 12 months
300%
Increase in sign ups for a fintech client
5.5x
Increase in traffic
225%
Increase in sign-ups originating from ChatGPT
Testimonials
Why our customers trust us
Ritika delivers amazing content and over-delivers almost every time. We have had a wonderful experience with respect to the quality of content, timely deliveries, and budgets.
CEO, InVideo
Sanket Shah
Ritika has been writing for Hygraph for a while now, and working with her has been genuinely easy. She takes complex, technical topics and explains them in a way anyone on our team can understand. She follows the brief, keeps communication simple, and often suggests improvements. We always know we’re in good hands when she’s handling our content.
Senior Content Manager, Hygraph
Jing Li
Ritika has been writing for Kissflow since 2018. She works incredibly hard and always delivers high quality articles that fit our needs. She can write on a wide variety of topics and is very easy to work with.
Director of Product Marketing, Kissflow
Neil Miller
I found Ritika via Google search back in 2021 (top 3 organic results) so you can imagine how good she is at her job! Since then, I’ve hired Ritika multiple times in various roles and she continues to impress me with the results she brings to the table. She does a mountain of research even before getting started, meticulous with content strategy, managing calendars, checking performance and sharing progress that directly speaks to tangible results for a brand. On more than one occasion, her content starts ranking on page-1 within as little as 3 months. Don’t miss out on a chance to work with Ritika!!
Head of Marketing, WorldFirst
Nidhi Kataria
Ritika is a STAR writer and always a pleasure to work with. I've been working with Ritika for nearly 2 years now and she never ceases to amaze with her creative content but most importantly the professionalism and accuracy of her articles. She is reliable and always hits the deadlines which is quite commendable considering the amount of work that gets sent her way.
I look forward to many more years working with her and if your an FX/Fintech leader looking for an A grade writer, choose Ritika and feel confident your content projects will be completed to an excellent standard.
FinTech Marketer
Christopher Balanzategui
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FAQ
Frequently asked questions
If you have any question, Contact us for more information.
Most clients work with us on full-stack content marketing. We start with a discovery call, review everything you currently have, and run a quick diagnostic to understand what’s working and what isn’t. From there, we build a 90-day strategy, produce content every month, track the metrics that matter to you, and continually refresh what’s already live. You always know what we’re doing and why.
Most clients spend between USD 2,000–15,000 per month, depending on how much content they need and how ambitious their goals are. Pricing varies based on strategy depth, content volume, and how fast you want to scale. Once we understand your goals and expectations, we share a clear monthly retainer with no hidden fees or surprise add-ons.
If you’re a B2B SaaS or FinTech company that wants content built on real strategy, we’re likely a good fit. We work best with brands that value accuracy, compliance, and measurable results, and want a partner who understands the industry and operates like an extension of their team.
We use AI for things like research, fact-checking, data pulls, SEO analysis, and outlining. We don’t use generative AI for original writing or strategy. All core content, messaging, and decision-making comes from real humans who understand your product and audience.
Each monthly retainer comes with a set number of content pieces based on your goals. We take a dynamic approach: some months may focus on landing pages or BOFU content, while others focus on blogs or refreshes. The strategy evolves based on performance and algorithm changes, but your monthly pricing stays the same.
Our process is simple:
Discovery → Deep research → 90-day content strategy → Monthly content production → Performance tracking → Refreshes and improvements.
We look at your ICPs, customer journeys, value props, keywords, and competitors, then build content that supports your funnel—not just fills your blog.
Yes. We start with a 60-day initial engagement so you can see how we work, review the strategy, and evaluate the quality of the content. After that, plans run month-to-month. You can scale up or pause anytime based on what your team needs.
Yes. We offer optional design support for editorial content as an add-on. This covers blog headers, infographics, ebooks, and any visuals needed to make your content clearer and more engaging. If you need ongoing design help, we can set up a simple monthly system for that too.
Absolutely. Every month, you’ll get a clear, easy-to-read report that tracks the metrics that matter to your team, including conversions, organic traffic, LLM visibility, and top-performing pages. We also recommend improvements. No complicated dashboards unless you ask for them.